Podcasts That Accept Guests Are More Likely to Attract Sponsors
Despite all the excitement surrounding podcast advertising, there's still untapped potential. We explored the data to find out where exactly.
Becca Butcher
Marketing at Rephonic
Podcasts With a YouTube Channel Attract Bigger Sponsors
In podcast sponsorship, certain brands dominate the conversation. But are the industry's largest sponsors reflecting broader trends in podcast advertising, or do they have distinct preferences?
How This SaaS Startup Used Podcasts to Reach Thousands of Ideal Customers
How Alan Cassinelli booked his CEO on 17 podcasts in 3 months. Find out how Rephonic could have helped this SaaS startup with their guest booking process.
The Longest Running Podcasts: Where Are They Now?
Rephonic is a database of over 2.5m podcasts, with some launched as far back as 2005. In this article, we travel back in time to take a look at some of the longest running podcasts.
How to Choose and Deliver CTAs as a Podcast Guest
When you’re using podcast guesting as a marketing strategy, by the end of the episode, listeners should have a clear understanding of what you offer and how to connect with you. If you’re not using effective CTAs throughout your interview, you’re leaving opportunities on the table.