Brands That Sell to Women Are Sponsoring True Crime Podcasts
True Crime podcasts rank among the most popular podcast categories, yet they remain surprisingly under-monetized. We took a look at the data to uncover more insights.
Becca Butcher
Marketing at Rephonic
Podcasts That Accept Guests Are More Likely to Attract Sponsors
Despite all the excitement surrounding podcast advertising, there's still untapped potential. We explored the data to find out where exactly.
Podcasts With a YouTube Channel Attract Bigger Sponsors
In podcast sponsorship, certain brands dominate the conversation. But are the industry's largest sponsors reflecting broader trends in podcast advertising, or do they have distinct preferences?
How This SaaS Startup Used Podcasts to Reach Thousands of Ideal Customers
How Alan Cassinelli booked his CEO on 17 podcasts in 3 months. Find out how Rephonic could have helped this SaaS startup with their guest booking process.
The Longest Running Podcasts: Where Are They Now?
Rephonic is a database of over 2.5m podcasts, with some launched as far back as 2005. In this article, we travel back in time to take a look at some of the longest running podcasts.