What is Rephonic? Everything You Need to Know

Rephonic is the most complete podcast database for PR teams, marketers, and founders looking to book high-impact guest appearances and ad spots.

Rephonic provides detailed insights and supports data-driven decisions, helping users make informed choices without manual research. From a productivity standpoint, Rephonic saves significant time and effort compared to manual research. Let’s see how Rephonic makes the process of finding and getting featured on the right shows a whole lot easier.

What is Rephonic? (Quick answer)

Rephonic is a database of over three million podcasts, primarily used for podcast outreach. The search tool allows you to discover podcasts in any niche by simply entering a keyword. Apply up to 25 filters to narrow down the search results, then access comprehensive podcast data and listener data to evaluate each podcast's suitability, including metrics like listener numbers, demographics, and geographic locations.

Once you’ve found relevant shows, you can add them to a campaign so you can easily find them later. When you’re ready to start pitching, connect your inbox and start sending emails (and managing replies) from within the platform.

Key features of Rephonic

Rephonic offers a robust suite of features designed to streamline podcast research and outreach for PR teams, marketers, and founders. With data for over three million podcasts, it is the most complete podcast database available, making it easy to find and pitch relevant podcasts.

Key features include:

• Search tool & advanced filters to quickly narrow down millions of podcasts by topic, audience size, listener demographics, and more.
• Listener numbers and demographics to help you target podcasts with the right audience for your brand or client.
• Contact details for podcasts, making outreach fast and efficient.
• Built-in pitching so you can pitch directly from your own email address without leaving Rephonic.
• Shared messaging workspace so you can collaborate on outreach with your team.

How does Rephonic work?

Rephonic lets you manage your entire podcast outreach workflow in one platform. You can find, qualify, and pitch podcasts all within one platform. Here’s how it works:

Find podcasts

Rephonic’s search tool and 25 advanced filters helps you identify relevant podcasts quickly.

You can enter a keyword and choose whether to search by topic, title, publisher, or episode. From there, apply as many filters as needed, including especially useful ones such as listener numbers, guest format, and active status.

Rephonic also offers a range of audience demographic filters, which makes it easier to narrow the search further and find stronger-fit podcasts.

Qualify podcasts

Vetting podcasts manually is time-consuming work, and the success of an appearance relies largely on how well the show’s audience matches that of the guest or sponsor. Rephonic helps you increase your ROI by providing lots of qualifying data for every show.

The information we provide includes:

• Listener numbers
• Audience demographics, e.g. gender skew, location, age group, professions, interests, income level, relationship status, parental status, education level.
• Previous guests & sponsors
• Social reach & links
• Engagement score
• Related podcasts
• Chart rankings
• Reviews & ratings

By examining a podcast's stats, you can determine if the show is worth reaching out to.

Pitch podcasts

Rephonic has a built-in pitching tool, which lets you connect your inbox and pitch podcasts from your own email address without leaving the platform.

You can also set up multi-step sequences with automated follow-ups. Every email is tracked in Rephonic, so your team can see what has already been sent, what is scheduled next, and when.

Replies no longer have to sit in one person’s inbox either. Conversations appear in a shared messaging workspace, where team members can view and reply directly.

Who is Rephonic for?

As we mentioned, Rephonic is used by PR teams, marketers and founders looking to book podcast guest appearances or ad spots.

The goal is usually to increase exposure. Some brands are aiming to generate leads or sales whereas others are establishing themselves as thought leaders. PR and marketing agencies are looking to create an impact for their clients by getting them booked on the most suitable podcasts.

How accurate is Rephonic?

We base our listener figures on hundreds of publicly available data points that we gather about podcasts from all over the web. We estimate the number of listeners per episode and per month for every podcast and believe our figures are the best in the industry, however they should be considered a ‘best guess’.

We recommend contacting the publisher for the most accurate numbers. Our estimates are best used to compare the audience size of shows so you can find the most suitable ones to reach out to.

Can I try Rephonic for free?

Absolutely! Get started with a 7-day free trial.

Rephonic offers subscription plans to fit different needs. The Light plan is $99 per user per month, ideal for individuals and small teams. The Standard plan is $149 per month, and the Business plan is $299 per team per month, ideal for large agencies and teams.