Rephonic is the most complete podcast database for PR teams, marketers, and founders looking to book high-impact guest appearances and ad spots.
With global podcast listenership at an all-time high, podcast appearances have become an effective way to reach a new and highly engaged audience. Let's dive in to see how Rephonic makes the process of finding and getting featured on the right shows a whole lot easier.
Table of Contents
What is Rephonic? (Quick answer)
Rephonic is a database of over three million podcasts, primarily used for podcast outreach. The search tool allows you to discover podcasts in any niche by simply entering a keyword. Apply up to 25 filters to narrow down the search results.
Selecting a show allows you to investigate further by accessing additional podcast information. You can also check out their previous episodes by tapping ‘Listen’.
Once you’ve found a suitable podcast, you can add it to a campaign so you can easily find it later. When you’re ready to start pitching, connect your inbox and start sending emails (and managing replies) from within the platform.
How does Rephonic work?
Rephonic lets you manage your entire podcast outreach workflow in one platform. You can find, qualify, and pitch podcasts without leaving Rephonic. Here’s how it works:
Find podcasts
Rephonic’s search tool and 25 advanced filters helps you identify relevant podcasts quickly.
You can enter a keyword and choose whether to search by topic, title, publisher, or episode. From there, apply as many filters as needed, including especially useful ones such as listener numbers, guest format, and active status.
Rephonic also offers a range of audience demographic filters, which makes it easier to narrow the search further and find stronger-fit podcasts.
Qualify podcasts
Vetting podcasts manually is time-consuming work, and the success of an appearance relies largely on how well the show’s audience matches that of the guest or sponsor. Rephonic helps you increase your ROI by providing lots of qualifying data for every show.
The information we provide includes:
- Listener numbers
- Audience demographics, e.g. gender skew, location, age group, professions, interests, income level, relationship status, parental status, education level.
- Previous guests & sponsors
- Social reach & links
- Engagement score
- Related podcasts
- Chart rankings
- Reviews & ratings
By examining a podcast's stats, you can determine if the show is worth reaching out to.
Pitch podcasts
Rephonic has a built-in pitching tool, which lets you connect your inbox and pitch podcasts from your own email address without leaving the platform.
You can also set up multi-step sequences with automated follow-ups. Every email is tracked in Rephonic, so your team can see what has already been sent, what is scheduled next, and when.
Replies no longer have to sit in one person’s inbox either. Conversations appear in a shared messaging workspace, where team members can view and reply directly.
Who is Rephonic for?
As we mentioned, Rephonic is mainly used by PR teams, marketers and founders looking to book podcast guest appearances or ad spots.
The goal is usually to increase exposure. Some brands are aiming to generate leads or sales whereas others are establishing themselves as thought leaders. The same is true for authors, entrepreneurs and other individuals. PR and marketing agencies are looking to create an impact for their clients by getting them booked on the most suitable podcasts.
How accurate is Rephonic?
We base our listener figures on hundreds of publicly available data points that we gather about podcasts from all over the web. We estimate the number of listeners per episode and per month for every podcast and believe our figures are the best in the industry, however they should be considered a ‘best guess’.
We recommend contacting the publisher for the most accurate numbers. Our estimates are best used to compare the audience size of shows so you can find the most suitable ones to reach out to.
Can I try Rephonic for free?
Absolutely! Get started with a 7-day free trial.
Article credits
Written by Becca Butcher, marketing specialist who frequently analyzes Rephonic’s data across 3 million podcasts.
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