Rephonic is the most complete podcast database for PR teams, marketers, and founders looking to book high-impact guest appearances and ad spots.
With global podcast listenership expected to jump to 619 million by 2026, podcast appearances have become an effective way to reach a new and highly engaged audience. Let's dive in to see how Rephonic makes the process of finding and getting featured on the right shows a whole lot easier.
Table of Contents
What is Rephonic?
Rephonic is a podcast database that helps PR teams, marketers and founders find and pitch the right shows.
Researching podcasts manually is time-consuming work, and the success of an appearance relies largely on how well the show’s audience matches that of the guest or sponsor. Rephonic helps its users to increase their ROI by providing qualifying data, contact details and pitch planning tools.
The information we provide includes:
- Listener numbers
- Audience demographics, e.g. gender skew, location, age group, professions, interests, income level, relationship status, parental status, education level.
- Contact info
- Previous guests & sponsors
- Social reach & links
- Engagement score
- Related podcasts
- Chart rankings
- Reviews & ratings
By examining a podcast's stats, users can determine if it's worth reaching out to. There's no point pitching a podcast that has one million primarily female UK listeners if your client's target audience is male Americans.
Who is Rephonic for?
As we mentioned, Rephonic is mainly used by PR teams, marketers and founders looking to reach a new audience either for themselves or for clients.
Some brands are aiming to generate leads or sales whereas others are establishing themselves as thought leaders. The same is true for authors, entrepreneurs and other individuals. PR and marketing agencies are looking to create an impact for their clients by getting them booked on the most suitable podcasts.
How does Rephonic work?
Rephonic provides access to data for over 2m podcasts. The search tool allows you to discover podcasts in your niche by simply entering a keyword. Apply up to 25 filters to narrow down the search results.
Selecting a show allows you to investigate further by accessing additional podcast information. You can also check out their previous episodes by tapping ‘Listen’.
Once you’ve found a suitable podcast, you can add it to a list so you can easily find it later. When you’re ready to start pitching, either choose from a selection of winning pitch templates or add your own.
How accurate is Rephonic?
We base our listener figures on hundreds of publicly available data points that we gather about podcasts from all over the web. We estimate the number of listeners per episode and per month for every podcast and believe our figures are the best in the industry, however they should be considered a ‘best guess’.
We recommend contacting the publisher for the most accurate numbers. Our estimates are best used to compare the audience size of shows so you can find the most suitable ones to reach out to.
Can I try Rephonic for free?
Absolutely! Get started with a 7-day free trial.
Article credits
Written by Becca Butcher, marketing specialist who frequently analyzes Rephonic’s data across 3 million podcasts.
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