How to Find Podcasts Looking for Guests

Rephonic is the best way to find podcasts to be a guest on. Just ask Julie Fry, founder of podcast guest booking agency, Your Expert Guest.

Using Rephonic to find and pitch relevant podcasts has helped Julie's team achieve up to 70% acceptance rates and sliced two-thirds off their podcast guest research time.

"To find a pitch list of 50 shows for a client with Rephonic…we can do it in a third of that time."
Julie Fry

Key Takeaways

  1. 120k podcasts are active and accepting guests.
  2. You can use Rephonic's search tool and filters to quickly narrow down your search.
  3. You can view Rephonic's podcast data to decide if a show is a good fit.

Find relevant podcasts faster—from 120k active shows

Rephonic's database lists well over three million podcasts and counting. Of those, 120k are active shows that accept guests.

There are alternative ways to find podcasts, but most of them take hours and won't reveal all the possibilities. Manual searching, for example, takes a ton of time and effort. Matchmaking sites will be faster but often have just a fraction of all the possible shows.

This article shows you how to cut through the chaos and find podcasts to be a guest on the smart way, with Rephonic.

8 steps to find podcasts to be a guest on

  1. Use Rephonic: Take advantage of our free 7-day trial.
  2. Search for a topic or keyword: Use industry-relevant search terms, or start by choosing from a list of popular topics.
  3. Apply filters: Begin with the active and guests filters, then add demographic filters to find podcasts with your target audience.
  4. View podcast data: Rephonic's data sections go deep—find detailed profiles, read public reviews, see podcast sponsors, previous guests and much more.
  5. Add to a list: Create a list of likely podcasts and use it to monitor your pitch process and results.
  6. Draft a pitch with a template: Use our templates or create a pitch from scratch and save it as your own personalized template.
  7. Copy the contact: Select the choose a contact button to get the podcast email address.
  8. Send your pitch: Send from your email app, mark as pitched and select follow up to get a reminder email after three days.

How to use Rephonic to find podcasts looking for guests

Before discovering Rephonic, Your Expert Guest's matchmakers spent "hours and hours" combing through Apple Podcasts, Spotify and Listen Notes to find podcast guest appearances.

It was a lot of doing searches, comparing data, creating a database...the best analogy for what we did is Frankenstein—like we 'Frankensteined' these tools together and made it work.

Now the team uses Rephonic as the easiest way to find podcasts to be a guest on. It takes them a third of the time to find great match results and clients' acceptance rates are soaring as a result.

Do you want similar results? This is how to find and message good fit podcasts.

Search for your topic or keyword

Imagine an experienced educator, with a side-hustle business teaching elementary school teachers how to work smarter using AI. How can they use Rephonic to find podcasts to be a guest on?

Start on the home page and enter relevant search terms in the Topics search bar.

  • Know the podcast name already? Switch to Title mode.
  • Searching for particular podcast hosts? Try Podcasts by publisher mode.

Using a broad search term, like 'elementary education' will generate many, many podcasts (in this case, 10K+.) But many of the podcast listeners won't be interested in our teacher's products so they'll need to filter the search.

Apply filters, including Rephonic's guest filter

Set the parameters as wide or narrow as you like.

You can:

  • Use numerical filters when you're seeking podcasts within a certain number range. For example, set listener numbers to 0-5000, if you want to target smaller niche podcasts. Or perhaps you want social proof so you turn social reach numbers up to 300k-500k+.
  • Narrow your search by filtering for certain jobs or educational levels.
  • Find your ideal audience by selecting demographic filters like age range, country, gender, income range and education levels.
  • Always select the Guests  and Active filters because pitching to dormant or host-only shows wastes your time and theirs.
In this example, our US-based teacher would be a good podcast guest on shows with a audience interested in K-12 education. So I've used the search term 'elementary education', and checked Active and Guests. To find their ideal audience, I've checked two specific categories, zeroed in on USA educators interested in AI tech using Professions, Location and Interests and selected Bachelor's and Master's Degrees under Education. This search found 11 good fit podcasts to start the ball rolling, but removing the Interests filter increased the pool to 260.

View podcast data

Rephonic conveniently categorizes podcast data into six sections. Dig into the data to find podcasts looking for guests and those most likely to welcome your guest pitch.

Overview page

Here's where you find the general data including:

  • How long the podcast's been active and how many episode they've recorded in that time
  • Listener numbers estimated per episode and monthly
  • Social reach and YouTube stats
  • Related podcasts

Check the Related section for other podcasts with similar audiences—an excellent way to find podcasts that didn't show up in your initial search.

Two of these top four related podcasts are ideal shows for our teacher to pitch. 

Audience page

Podcast interviews work best when your message truly connects with the host and their audience.

So the audience page helps you see how closely the podcast's listeners match your ideal audience by showing information on all the search bar's demographic filters.

In this scenario, our teacher is likely to be a good match for this podcast audience.

People and Sponsors

You can learn a lot by noting who has guested on a show—their role in your industry and the topics they discussed. That can highlight topics the host hasn't covered yet, or perhaps your background offers a perspective they haven’t featured before. Either way, you have the chance to pitch something fresh.

The sponsor page lets you see which brands advertise with the podcast while the people page shows:

  • Each guest's name and industry role
  • A link to their episode
  • The episode's focus and relevance—i.e., why listeners would find them an interesting guest.
Recent guests on the Heinemann Podcast.

Feedback and Charts

Use Rephonic’s Feedback and Charts sections to see what listeners are saying about the show and its guests. Are they interesting? Entertaining? Helpful?

You can spot key themes at a glance and follow the link to full listener reviews from the Feedback page, while Charts shows the podcast's ranking on the Apple Podcasts, Spotify and YouTube charts.

Looking for a quick walkthrough of Rephonic’s search features? Click here to see Rephonic in action.

Add podcasts to a list

Keep all your podcast opportunities organized with Rephonic’s Lists feature. You can:

  • See all the list's podcast titles and essential details at a glance
  • Click a link to see the page data
  • Note where they are in the pitching process (warm, cold, pitched, booked etc.)
  • Share the list with your team or export it to your own computer
  • Easily add more podcasts

If regular podcast guesting is part of your strategy, hit the save button to create a dynamic list from your search. It automatically updates as new podcasts appear (and inactive ones drop off), so you can return to it anytime — saving you hours of repeat research. (I wish I’d remembered to save my search for this article — I ended up recreating it several times before it finally clicked: dynamic lists would’ve saved me so much time.)

Draft your pitch with a template

Streamline your pitch process by using Rephonic's templates as a starting point.

Open Contacts and select Send a pitch to open our built-in podcast guest template. Make it suit your tone and audience then save your version to use for future pitches. Add details to personalize it for the podcast and its host.   Whether you're pitching yourself, a client, or a teammate, having a personalised template ready to go makes the outreach process faster, more consistent, and more effective.

Copy the contact

When you've found a show you want to pitch, getting in touch is easy. Just click the Contacts button on the podcast page to access the email address. Rephonic often lists multiple contacts — such as the host, producer or PR rep — so you can choose the most relevant person to reach out to.

Once selected, you can copy the email address with a click and drop it straight into your pitch workflow.

Send your pitch

Once your pitch is ready and the right contact selected, it’s time to hit send. Just copy your message into your email app and send it directly.

Back in Rephonic, mark the podcast as "Pitched" to keep track of your outreach. You can also select “Follow up” to get a reminder email in three days—a handy nudge to follow through if you haven’t heard back.

Be the best guest

Great guests don’t just show up and hope for the best. There’s a lot you can do before, during and after a podcast interview to make sure you're the most memorable guest they've ever had. Fortunately, the Rephonic blog is packed with helpful articles to get you interview-ready.

  1. If you're doing remote interviews, start by prepping your recording space and equipment.
  2. Decide which stories and anecdotes would work best for this topic and podcast audience and practice telling them.
  3. Prepare some soundbites—super useful for you and your host on social media.
  4. Decide on a relevant call to action.
  5. Promote your interview before and after it goes live.

Measure the impact and success of your podcast guesting campaigns—you need to know what's working and what to change up.

Final thoughts

Why Rephonic is the best way to find podcasts to be a guest on.

The best podcast guest appearances start with the right fit — and that starts with Rephonic. It’s hands-down the best way to find podcasts to be a guest on, especially when you want to save time and pitch shows that actually make sense for your message.

Try Rephonic free for 7 days and see how much easier podcast outreach can be.

Article credits

Written by Lyn McNamee, podcast-PR writer with four years of experience transforming podcast insights into practical, results-focused playbooks.

Edited by Becca Butcher, marketing specialist who frequently analyzes Rephonic’s data across 3 million podcasts.

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