If you're serious about podcasting, there will be times when you need a visual presentation showing all the information about your podcast in one handy format.
That's where having a thoughtful, well-constructed podcast pitch deck can make all the difference.
Table of Contents
What is a podcast pitch deck?
A podcast pitch deck is a set of slides podcast creators use to display their podcast concept and details to potential sponsors, investors or partners. It includes slides about the podcast's target audience and listeners, the content style and episode structure, the host and revenue possibilities.
A pitch deck is more than a dry recital of facts. It's a visual presentation of your podcast brand, so it should include information in words, images, graphs, and infographics. E.g., your podcast logo, photos of the hosts, a graph showing the growth in listener numbers, etc.
Why might you need a podcast pitch deck?
Use your podcast pitch deck as a presentation tool to explain your show's vision, ethics, direction, and voice to potential sponsors, investors, and backers. It can stand alone or be a useful visual aid as you talk to a meeting (both in-person and online.)
It's also helpful when pitching to become part of a podcast network or when you're entering to win an award. You might even use a pitch deck when exploring crowdfunding options or podcast grants.
Whenever you want to collaborate or seek support, use a well-created pitch deck to give visual insights into your business and podcast.
How to create a podcast pitch deck
Brainstorm & research
You could start a deck by winging it and hoping your vision shines through. Ultimately, it's quicker and easier to brainstorm ideas and gather information for your presentation before you start creating the slides.
Consider these ideas:
- What's your podcast vision?
- What podcast information might you include?
- What slogans or catchphrases are associated with your podcast?
- What are the most vital points to put in a summary of your podcast & purpose?
- What unique perspectives or USPs (unique selling points) can you share?
- Gather revenue data. For example, what do you make now? What improvements could increase revenue? What's the best way to display the data?
You could also try going through the sections in our Podcast Planning Template. Answering the questions posed in the article could bring up more pitch deck information and ideas.
Choose your presentation software
Customize a template in your preferred presentation software. You can find free pitch deck templates in PowerPoint, Google Slides and Canva.
Organize into sections
Keep the project on track by establishing categories for your slides. For example:
- Introducing your podcast
- Associated people, e.g., podcast host, producer
- Values & themes
- Target audience and listener demographics
- Analysis - What makes your podcast great? How does it compare with other podcasts in your niche or industry? What differences make it stand out?
- Website, contact details, social media etc.
Design
Here's where using a template from your chosen presentation tool comes in handy. Pitch deck templates will likely have pre-designed pages ready to customize.
In Canva you can adjust the color palette and font to suit your podcast colors on one slide and select "Change All" to populate your changes across every slide.
Podcast pitch deck template & example
Slide 1 - Title Slide (show your brand)
- Podcast name/logo
- Podcast description in one sentence
- Your name
Slide 2 - Executive Summary
- The central theme of the show
- Why people listen
- Format
- Categories
- Host
- Number of episodes
- Average length
- Release frequency
Slide 3 - Host/Hosts
Experience including:
- Strengths
- Background
- Why they're engaging
Slide 4 - Target Audience
- Demographics/psychographics
- Pain points
- Data/market research
Slide 5 - Production
- Equipment and software
- Quality plans for improvement
Slide 6 - Competitive Analysis
- Identify key competitors in your niche. (Here's where you can use Rephonic's graph tool to find what other shows your audience is listening to.)
- Analyze their strengths and weaknesses
- Explain how your podcast differentiates itself
Slide 7 - Testimonials or Social Proof
- Include any endorsements, testimonials, or reviews from early listeners or supporters
Slide 8 - Team
- Introduce your team members and their roles
- Highlight their relevant experience and expertise and how it contributes to success
- Plans for additional team members and why this will improve the show
Slide 9 - Promotion
- Describe your current marketing and promotional strategy
- Provide examples of current tactics
Slide 10 - Growth Plan (listener numbers)
- Present roadmap for growth in listener numbers including strategies
Slide 11 - Growth plan (audience engagement)
- Roadmap for audience engagement including strategies
Slide 12 - Growth Plan (financials)
- Roadmap for monetization including costs, revenue, profit, assumptions
Slide 13 - Ask
- Clearly state what you are seeking from investors, sponsors, or backers
- Where this money will go
- How it will help you achieve your goals
Slide 14 - Next Steps
- Thank you
- CTA
- Contacts: email, social media handles, website
Final thoughts (TL;DR)
Taking your podcast to the next level may involve pitching sponsors or potential investors to convince them of your podcast's current and potential value.
A pitch deck can be an engaging part of a successful pitch. It provides a visual presentation of your podcast, demonstrating where you are now and your aspirations for future growth.
Creating a podcast pitch deck also presents an excellent opportunity to dig deep into your podcast and perhaps see it in a new light. Indeed, it may be the first time you've thoroughly analyzed your show. So, if you're ready to grow, now's the time to use our pitch deck template to create your presentation.
Step out with new confidence in your podcast. Grab our podcast pitch deck template today.
