Rephonic
Artwork for Will It Stick?

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It S... more

PublishesWeeklyEpisodes85Founded3 years ago
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EntrepreneurshipBusinessMarketing

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Artwork for Will It Stick?

Latest Episodes

In January 2023, Tarte Cosmetics took 50 influencers (including Alix Earle, of course) on an insanely extravagant trip to Dubai which basically meant TikTok was full of Tarte Cosmetics mentions and commentary for two full weeks. Was it excessive or b... more

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a year ago

Southwest Airlines has been all over the news this week because of major issues with its operation. So, what better time to replay one of our fave episodes, all about one of the country's most beloved airlines? more

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a year ago

It's officially the HOLIDAY SEASON! In honor, we are replaying one of our favorite holiday episodes where we cover the top 9 holiday PR stunts and campaigns.  more

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a year ago

In honor of Spotify Wrapped hitting this week, we are replaying our episode from last year all about the viral marketing move from Spotify. more

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a year ago

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Find out how many people listen to Will It Stick? and see how many downloads it gets.

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Reviews

5.0 out of 5 stars from 88 ratings
  • Smart and Smashing Stereotypes

    How dare you, Alexis and Melissa? How dare you uncover all of these unconscious stereotypes I have in my psyche and smash them? How dare you be this quick and this talented? more

    Apple Podcasts
    5
    ransomnote
    United States2 years ago
  • Fun and fresh!

    Love catching up with each new episode!! Such fun and interesting topics with great insight, coming from two fabulous hosts who keep it fresh for their audience!

    Apple Podcasts
    5
    Imv2000
    United States2 years ago
  • So fun!

    Melissa and Alexis are so fun to listen to. They bring up things about past campaigns that I never thought about before! I always learn something new and get a few good laughs in as well. Definitely worth the listen!

    Apple Podcasts
    5
    swimmerswammer
    United States2 years ago
  • Surprisingly good

    As a former consumer product goods brand and trade marketer, when I read about this new podcast called “Will it Stick” I was intrigued and I figured I would check it out. I walk my two Labrador Retrievers every morning and typically listen to podcasts during our walks. Our walks are usually an hour to an hour and 15 minutes every morning so consuming podcasts on these walks was has been my jam. I am now a month in to listening and have consumed nearly all of the podcasts and I found the bran... more

    Apple Podcasts
    5
    bobroth19
    United States2 years ago
  • Spoken like pros and FOR pros

    Love listening to this. Aside from being incredibly entertaining and hilarious, it speaks to the PR nerd that I am by giving me history and “betcha ya didn’t know this” info without me have to spend countless boring hours journeying down rabbit holes that would be far less entertaining - because I totally would!

    Apple Podcasts
    5
    JALT AZ
    United States3 years ago

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