Turning Point Strategies
Ed King and Steven WinokurThe business landscape is becoming more confusing and cluttered every day. Standing apart from competitors is more important than ever. Included are short segments designed to help find your real value in the marketplace. By truly differentiating your company's product and service offerings, you are able to gain more prospects, convert more prospects to customers, sell more services to those custo... more
| Publishes | Weekly | Episodes | 22 | Founded | 19 years ago |
|---|---|---|---|---|---|
| Categories | BusinessManagement | ||||
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Latest Episodes
Focus builds a perception of expertise in the minds of the prospect. Those who are perceived as experts command a premium price.
Learn why you can't rely on customers to come up with your company's best innovations.
Jim Sinegal, CEO of the nation's 4th largest retailer, defies conventional wisdom by putting his people first - before Wall Street. "Wall Street is in the business of making money between now and next Tuesday," he said. "We're in the business of buil... more
Inspire the believers and motivate the non-believers. There is no room for "well wishers to the cause" in your organization. Active participation in keeping the promise to your customers is essential for brand integrity.
Price, quality and service are not differentiators. Thanks to rising customer expectations, they're merely a prerequisite to play in the game today.
Discover how to get maximum buy-in with minimum resistance when undergoing a business transformation.
Learn the three things your company can do to become an extraordinary organization.
Learn about some examples of fixing a broken brand in this interview on the Dunn Deal Radio Show.
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Turning Point Strategies launched 19 years ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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