周噜噜是个有态度的人,那些看似模糊的thin red lines(细小的红线,也是一部电影名)在她的大脑中鲜亮且深刻。左走一步是对,右走一步是错,不要给出任何数字化的概率预测——在非洲,有些事情严肃且较真,有些事情就是这么负责任的不确定。
这一期播客,我和噜噜深度讨论了几个深度话题:
在非洲,一个完整的Safari一天如何有意义地度过?住宿营地和Safari guide的选择如何影响你在非洲的旅行意义?
如何在National Park, National Reserve,Conserva... more
这一期话题内容非常丰富,越到后面一些核心认知,关键抓手,避坑建议越多,录制结束我自己都觉得意犹未尽。
噜噜是一个宝藏旅行者,但需要我在旁边扮演“挤奶油”的人,那些来自经久阅历,长期在地的白金级旅行知识与目的地认知才能一口一口流出来,每一条观点或建议都值得一期独立播客讨论般的弥足宝贵。
非洲的简单来自我们选择的一致旅行目标——看野生动物,和它的传统旅行方式——Safari。
非洲的复杂来自野生动物和它们栖息生活的大自然拥有无数规律与法则:成百上千个物种,从食肉动物到食草动物的生物链,从每只动... more
今年的线路方案讨论,基于去年的旅行团经历,希望讨论一些更深度的认知,更确定的判断,以及更优化的旅行方案。
所以会有一些啰嗦闲扯,但更多分享的是一些最新关键判断。例如在帕米尔河谷追花,如何选择河谷住宿地,如何安排河谷住宿天数正在成为决定追花体验所达高度与丰满度的决定因素。例如为什么帕米尔河谷的住宿将始终是一个旅行者必须接受的痛点?例如对于春季雪山世界的认知刷新,对于莎车与麦盖提的深度剖析等等。
自己感觉这期音频交付了很多干货,但干货需要把逻辑链一步一步展开,而不是扎堆一把扔出去,没有听懂意味着... more
If you love him, bring him to 无人区, for it's heaven.
If you hate him, bring him to 无人区, for it's hell.
这一期我们聊一聊在中国三大无人区穿越旅行的那些事儿。
中国三大无人区,阿尔金,可可西里,羌塘。三个令人既爱又恨的神奇目的地。
每年入冬,领队大马和西藏格桑会不时陷入对无人区的惦念与回忆中。今年亦如此。他们到底在无人区经历了什么?为什么我眼中的无人区旅行约等于自虐,他们却念念不忘期待回响... more
周噜噜是我在文旅行业仅有的几个朋友之一。从新闻记者到旅行杂志,从肯尼亚旅游局到safari guide on the road,她始终做不到反应敏捷,对答如流,反而是满脑子的海量信息经常以各种尴尬组合方式传递出来。但她真诚热忱,简单直接,实话实说,从未掌握如何销售自己的任何心思技巧。
所以我们成为朋友,并希望一起尝试做一些她格外擅长的非洲旅行的事。她不介意我的粗鲁,我不介意她的迟钝,我们彼此接受对方满身的个性,因为都理解这种身陷自我理想世界不愿为琐事妥协的“懒人”心态。
非洲是海上丝绸之路的... more
下篇的话题貌似难度系数低于上篇,有的地方语气比较任性,也因为如此所以录得畅快,哗啦哗啦一气到底(如果不是因为隔壁装修不时给我一段噪音让我暂停去喝口水。。。)。
感觉下篇话题更加实用:
1)住宿背后的心思。如何选择与不选择酒店/民宿
2)为什么要包餐?每日三餐背后的逻辑
3)直接链接目的地社区的价值创造
4)旅行者的收获,open question
5)年龄是否代表差异?
6)旅行没有完美,只有不断犯错上的积累
7)我们的定价逻辑
8)旅行没有性价比,只有一分钱一分货的讨论
感... more
呼应上一篇“我们的价值观”,这里短话长说地聊一聊我们的路线产品背后的价值创造与定价逻辑。
因为信息量超大,所以分为上下两篇。可以作为中级旅行者的新疆及西北边疆旅行教育手册(入门新手慎选)。
关于产品价值的讨论源自梁宁在《真需求》书中的推论观点,即一个正向商业闭环=产品价值+外界共识+令自身可持续的竞争力系统(定价),产品价值(有形或无形)=功能价值+情绪价值+资产价值。
尝试参考上述观点详细分析走马旅行团产品的价值创造于哪里,出什么?
上篇讨论一半内容,下篇讨论另一半。需耐些性子,但保证... more
乔布斯说:“对我来说,营销讲的就是价值观”。
做了七年“吐火罗人”,从2018年到24年,想要完整聊一聊“吐火罗人”的价值观。对我来说,营销正在变得重要,但更重要的是通过它来回答“我们是谁”的命题,尝试与更多志同道合的小伙伴相互认识、了解,在未来某时可能共同踏上一段旅程。
这个命题启发于最近阅读的梁宁的《真需求》,她从产品经理的角度讲述了一些商业道理,总结了一些产品逻辑。她在书中回忆了苹果1997年的营销推广“Think different” Campaign背后Steve Jobs的一段内... more
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