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Sales Transformation Lab

Uhubs
Sales Enablement
Leadership
Sales Leadership
Outbound Sales
Sales Management
Sales Performance
Saas Pricing Strategies
Revenue Leadership
Chief Revenue Officer
Resilience
Sales Strategy
Value-Based Pricing
Consumption-Based Pricing
Sales
Team Building
Enterprise Sales
B2B Sales
Mentorship
Entrepreneurship
User-Based Pricing

Welcome to the Sales Transformation Lab: Reinventing Revenue Leadership. Join host Matt Milligan & Ash Ali who are the founders of Uhubs.ai, as they sit down with the world’s top revenue leaders, founders, and go-to-market innovators to explore how the best teams are built, scaled, and transformed. From AI-driven enablement to modern sales leadership, data-led performance,and culture design, disco... more

PublishesMonthlyEpisodes114Founded5 years ago
Number of ListenersCategory
Business

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Artwork for Sales Transformation Lab

Latest Episodes

Jeremy Brady is the Director of Sales (USA & Latin America) at G Adventures, the world’s largest adventure travel company. A veteran of the industry, Jeremy transitioned from a "road warrior" BDM to a strategic leader overseeing a distributed team of... more

Key Points & Timestamps

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The "Revenue Operating Brain" Concept (02:08 – 04:18)

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Systems of Record vs. Systems of Intelligence (04:19 – 05:53)

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The Death (or Evolution) of the CRM (05:59 – 09:00)

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Data Infrastructure is More Importa... more

Richard Ellis is the CEO of Revenue Innovations and a seasoned sales and go-to-market leader with decades of experience in enterprise software, sales leadership, and revenue operations. Originally trained as an engineer, Richard has held roles spanni... more

In this episode of Sales Transformation Lab, Matt is joined by Melanie Mills, an experienced revenue leader with 20+ years in B2B and B2C, former Chief Revenue Officer at UK fintech Caxton Payments and now Founder & CEO of Connection Career Collectiv... more

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Recent Guests

Jeremy Brady
Sales Director
G Adventures
Episode: Change or Die: Building Values‑Driven, Sustainable Sales in Travel with Jeremy Brady
Melanie Mills
Former Chief Revenue Officer at Caxton, founder and CEO of Connection Career Collective, empowering future leaders for career growth.
Connection Career Collective
Episode: How to maintain Energy as a Leader navigating change with the former CRO at Caxton
Jonny Adams
Managing Consultant at SBR Consulting with extensive experience in driving sales transformation across various sectors.
SBR Consulting
Episode: The 6 must-have ingredients for successful Sales Transformation
Ariane Riddell
Chief Sales Officer at Personal Group with extensive experience in leading sales teams through change.
Personal Group
Episode: How to reboot your outbound sales engine during a GTM Transformation
Frank Sondors
Co-founder and CEO of SalesForge with over a decade of sales experience
SalesForge
Episode: How AI is reinventing outbound Sales and the truth behind AI SDRs
Roee Hartov
Episode: From Growth to Efficiency: Navigating SaaS Market Shifts and AI Disruption with Roee Hartuv
Ralph Mennie
Chief Commercial Officer at SBS
SBS
Episode: Why Revenue Leaders are not Teachers and how AI is reimagining the sales profession
Jamie Lee
Seasoned revenue leader with over 25 years of sales and go-to-market experience
Zesty
Episode: Hungry, Humble, Smart: Building High-Performance Sales Teams with 25-year CRO Jamie Lee
James Tudway
Vice President at HG Insights with extensive experience in sales and data-driven strategies.
HG Insights
Episode: How the VP of Growth at HG Insights Turned Product Gaps into Sales Wins

Host

Matt Milligan
Co-founder of Uhubs.ai; host and revenue leadership advocate with a focus on GTM transformation and sales performance.

Reviews

4.8 out of 5 stars from 18 ratings
  • Great show!

    It was awesome to be a guest on this pod! Matt was so fun to speak with. I’m excited to dig into the episode archives now

    Apple Podcasts
    5
    Rajnation
    United States5 years ago
  • Good laugh, good insights

    Enjoyed the content and guest speakers

    Apple Podcasts
    5
    BroadStarr
    United Kingdom5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience appreciates the focus on leadership, AI, and scalable GTM strategies.
Guests note the host's engaging interview style and the breadth of practical takeaways.
Listeners describe the show as fun and insightful, with great energy from guests.

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Talking Points

Recent interactions between the hosts and their guests.

What is the future of the GTM tech stack in 2026 and beyond?
Q: What is the role of data architecture in the evolving tech stack?
Data infrastructure is more important than AI infrastructure; clean data is essential for deriving actionable insights.
What is the future of the GTM tech stack in 2026 and beyond?
Q: What do you see happening with CRM systems in the future?
CRM systems will evolve and must generate insights rather than merely serve as databases.
How to maintain Energy as a Leader navigating change with the former CRO at Caxton
Q: How do you think about maintaining your own energy levels as a leader?
Ensuring to take breaks and vacations, encouraging a healthy team environment with exercise and self-care practices.
How to maintain Energy as a Leader navigating change with the former CRO at Caxton
Q: What enabled you to get ahead and break through some of those glass ceilings?
Natural curiosity and drive personally, but mainly the support from others through mentorship.
Capturing Value: Redefining SaaS Pricing Strategies with James Wilton
Q: How often should organizations think about reviewing their pricing strategies?
James recommends reviewing pricing strategies about once every three years, depending on market dynamics and company objectives.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Frequently Asked Questions About Sales Transformation Lab

What is Sales Transformation Lab about and what kind of topics does it cover?

The show targets revenue leadership and GTM execution, frequently featuring CROs, VP of Sales, and founders who are scaling teams and transforming go-to-market motions. Episodes center on sales leadership, AI-enabled enablement, data-driven performance, and culture/design elements that accelerate growth in SaaS, FinTech, and software spaces. Guests bring practical frameworks for sales transformation, OKRs, and cross-functional alignment, often tying strategic vision to hands-on execution. A notable strength is the mix of practitioner-focused stories and actionable takeaways, making it helpful for listeners seeking real-world strategies to improve revenue operations, leadership presence, and stakeholder buy-in.

A standout aspect is the cons... more

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Which podcasts are similar to Sales Transformation Lab?

These podcasts share a similar audience with Sales Transformation Lab:

1. Software Sales Formula | IT & SaaS Vertrieb mit Jiri Siklar
2. We Have A Meeting
3. The Global Sales Leader podcast hosted by - Jasoncooper.io, The Sales Relationship Coach
4. The Sales Machine

How many episodes of Sales Transformation Lab are there?

Sales Transformation Lab launched 5 years ago and published 114 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Sales Transformation Lab?

Recent guests on Sales Transformation Lab include:

1. Jeremy Brady
2. Melanie Mills
3. Jonny Adams
4. Ariane Riddell
5. Frank Sondors
6. Roee Hartov
7. Ralph Mennie
8. Jamie Lee

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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