The Experience Makers
Wunderman Thompson TechnologyWunderman Thompson Technology brings you insight, inspiration and top tips on making the most of your MarTech investment to create a compelling customer experience. Hosted by technology journalist, Gemma Milne, this series brings together some of the best minds from the world of marketing, business and technology to debate and discuss the big issues and examine trends in marketing technology and c... more
| Publishes | Monthly | Episodes | 29 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | TechnologyBusinessMarketing | ||||
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Latest Episodes
Technology is changing at lightning pace and, for Digital Marketers, the change is so rapid, that it’s hard to keep up. With change comes new business requirements and opportunities but also challenges. Marketers need to create more content to assuag... more
Stepping up to the digital experience challenge is a mammoth task for any business. The demand for personalised experiences across the ever-expanding number of available channels is driving a proliferation of customer segments and context-based decis... more
Over half of all retail spend worldwide is now online. And consumers have increasingly lofty expectations when it comes to shopping, with over 64% claiming in Wunderman Thompson’s annual global survey that they wished brands and retailers could be mo... more
B2B ecommerce worldwide is forecast to surpass $20 trillion by 2027 and, with online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more. In fact, 92% of buyers say they are looking for a B2C experie... more
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Reviews
- Insightful and accessible
This is a great podcast for exploring the issue of customer experience as a marketer. It goes in-depth without being too technical and explore themes that are really relevant to me and my business. It’s good to look at practical examples and how these can be applied to organisations looking to build great customer experiences.
Apple Podcasts5FionaC78
United Kingdom5 years ago - Really insightful podcast
This podcast is definintely worth a listen if you're looking to gain more insight into digital transformation from a real insider perspective. Digital transformation is a hot topic right now, but this podcast really provided some key takeaways to apply. I'm excited to hear more content from Cognifide.
Apple Podcasts5NikiMelUnited Kingdom5 years ago
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The Experience Makers launched 5 years ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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