The Branding Lab
Yvonne IvanescuWhat is branding? Does my business need to have a brand? Isn’t branding just a logo and a website? What is more important marketing or branding? And the biggest question of all, how do I even start building a brand? When host, Yvonne Ivanescu, decided to create her brand, Now in Rio, an ethical swimwear label, she ended up asking herself the same questions, and wanted to find the answers. The Bran... more
| Publishes | Weekly | Episodes | 22 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessEntrepreneurship | ||||
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Latest Episodes
You’ve established your brand foundations, and now what? How do you transfer all that into the online space? more
Guess what, my business blew up in just two months of launching and I made over 6 figures with my launch. Actually, that's a lie, and it's a lie that is being fed to many entrepreneurs out there. more
What is human-centred design and what role does it play in branding? How can brands and businesses use design thinking to go beyond the traditional business models and focus on customer empathy and real-world experiments? more
Everything begins and ends with your customer. Who are they? Furthermore, are your customers visual, audio, or kinesthetic buyers? Why does that matter? more
Deciding to invest in a brand photoshoot for your small business can be scary and in reality, more
Today, there are commodity-type products, also known as “so what products,” that have no differentiators on the product or service level, and yet people love them. These brands do not have an enhanced design, new technology, or innovative offerings, ... more
Most entrepreneurs don't start with venture funding. In fact, many entrepreneurs start with a couple of thousand dollars in the pocket that they've saved up so that they can launch their passion project. So how can you bootstrap your business to succ... more
As branding guru Marty Neumeier says, a brand strategy is “a plan for the systematic development of brand in alignment with a business strategy.” A brand strategy helps you understand who you are and acts as a blueprint to help you communicate it. more
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