Five minute insights on Digital Strategy and Thought Leadership. Each episode focuses on solving one issue, gives perspective, and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on digital strategy. He has advised over 100 major organizations on their digital strategy, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.
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At its core, the rationale for market research is to help make better decisions. Market research can discover, validate, and reduce risk. It can improve ROI, improve management confidence, and expose competitive threat. And it can also be the wors... more
Today, we see digital marketing techniques (such as “squeeze-pages”) that also presume too much: How many sites have you seen that exhort the reader to “Sign up for our promotional newsletter, and we’ll give you a free ebook.” more
What do houses, cars, and Social Media all have in common? For one thing, they all share a primary question: Buy or Rent. Buy a house, or look for a rental? Buy a car, or lease it? And should we rent our Social Media, or build our own? more
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So Here's Your Challenge launched 6 months ago and published 20 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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