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PR for the Rest of Us

Sam Sims

Teaching the business community more about what public relations, marketing, and advertising are and how they fit into the day-to-day operations. PR4TRU demonstrates how to get the most out of each discipline to support your goals and business objectives.

PublishesMonthlyEpisodes13Founded2 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for PR for the Rest of Us

Latest Episodes

Sam and Caleb delve into the four unique principles to consider when building a tech stack for your business. Let's face it. Software helps businesses grow, but which ones should you consider? The trial-and-error approach can be slow and cumbersome. ... more

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a month ago

Converting leads into business seems easy, right? But there's a lot more to it. Sam and Caleb discuss what it takes to convert interactions with leads into business. They examine what the process might look like and share tips on staying in touch wit... more

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2 months ago

AI is being mentioned all over the place these days. Are you using it for your business? Do you know where to start? Sam and Caleb discuss what AI is and some of the current AI tools such as ChatGPT, DALL-E, and Firefly. They also walk through how to... more

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10 months ago

Bryce Miller, a minor league pitcher for the Seattle Mariners Organization, joins Sam and Caleb as they discuss the marketing landscape in the baseball world. From NCAA NIL deals to brand deals across every level of professional baseball, Bryce provi... more

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a year ago

Sam & Caleb dive into the technology they use to make their daily basis workflow smoother and easier. They came together to share 62 individual tools (links below). more

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a year ago

Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a be... more

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2 years ago

Caleb and Sam take a critical look at marketing budgets and present data on how much money businesses and organizations should spend on marketing, public relations, and advertising based on revenue. This episode takes some of the mystery out of marke... more

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2 years ago

Ken Jacobs, a successful business coach joins Sam and Caleb for a candid conversation about leadership in businesses. Learn practices that will help elevate your leadership style in your work and personal life.

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2 years ago

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