Neuromitologia
H. Z. WendellA neurociência trouxe a dimensão biológica das motivações para o consumo. A mitologia contribuiu com os estudos dos afetos, emoções e memórias culturais que agem coletivamente no comportamento de consumo. Neuromitologia, portanto, é a união entre o passado e o futuro para compreender hoje o seu consumidor e o universo mágico do consumo. Aqui vamos falar de mitos, neurociência e, claro, de tudo iss... more
| Publishes | Weekly | Episodes | 34 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  Portuguese | Categories | BusinessManagement | ||
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Latest Episodes
Aplicar neurociência na comunicação da sua marca pode ser descomplicado e com pouco investimento financeiro.
Não sabe por onde começar o planejamento do seu cliente? Ou você pensou que era fácil gerenciar a comunicação da sua empresa? Taí um curso para formação estratégica e criativa para os desafios da comunicação da sua marca.
Você já pensou que a sua marca tem uma identidade sensorial? E você sabe qual a diferença entre emoção e sentimento?
Como os mitos, essas narrativas ancestrais, podem contribuir para a estratégia de comunicação da sua marca? Saiba mais sobre mitos e mitologias.
É quando a comunicação da sua marca aplica teorias, métodos e métricas da Neurociência do Consumo com foco na atenção, interesse, emoção e memória.
O programa Big Brother Brasil se envolveu em polêmica em sua primeira semana: foi acusado de estar muito parado. O que falta? Os personagens criarem sua narrativa. E o que podemos aprender sobre storytelling para sua marca analisando o flop do progra... more
Sua marca fornece informações precisas e cientificamente comprovadas? Ou promove uma experiência quase transcendental para seu consumidor? São características de marcas que operam os arquétipos do Sábio e do Mago, respectivamente.
Qual é o Arquétipo da sua marca? Saiba as características das marcas que trabalham sob o arquétipo do Amante e do Bobo da Corte.
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Neuromitologia launched 4 years ago and published 34 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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