Parliamo di digital marketing (e non solo) attraverso di interviste, link e case history, analizzando professioni e specializzazioni di questo messy e affascinante universo.
Publishes | Weekly | Episodes | 33 | Founded | 2 years ago |
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Language | Italian | Categories | BusinessMarketing |
Chiudiamo la prima stagione di Messy Marketing con Vincenzo Marino, autore di ZIO ovvero "la newsletter che cerca di capire di cosa parlano e cosa fanno i teenager di oggi quando fissano i loro telefoni" e del libro (appena uscito) "Sei vecchio. I mo... more
Partendo dalle 91 discutibili tesi per un marketing diverso e passando da ROAS (con conferme fuori campo da parte di Alexa), errori non fatali, cigni neri, piramidi e sfere di cristallo, con Gianluca Diegoli abbiamo esplorato varie angolazioni e situ... more
ChatGPT, DALL·E, Midjourney: solo alcuni dei termini e dei "mondi" che stanno entrando prepotentemente sotto i riflettori ma soprattutto dentro i flussi di lavoro quotidiani di creativi, marketer e chiunque interagisca col digital. more
Se dico WEB3 cosa vi viene in mente? NFT, DAO, metaverso, ..: oggi parleremo di questo e molto altro insieme a Marco Pezzano, founder di Abstract Toys. Un universo in espansione che esploreremo soprattutto sui temi più vicini al marketing, analizzand... more
Facebook e Instagram esistono da circa vent’anni: ogni piano di comunicazione, ogni strategia digitale, ogni campagna di vendita che si rispetti li considera degli elementi portanti. Eppure queste piattaforme sono sempre peggio: funzionano poco e ... more
Verona Yesterday: un side project da 15k follower su IG creato da Matteo Guidotto. Ed è proprio con lui che, in questa puntata, analizzeremo come nasce, cresce un progetto come questo, a base di test&learn, spunti ed evoluzioni: una chiacchierata ric... more
OKR: come definirli in breve? E come si applicano? E ancora: come potrebbero/dovrebbero essere usati in un contesto di digital marketing? more
RFM aka Recency, Frequency, Monetary: cos'è e quanto può essere impattante in un progetto di digital marketing? more
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this podcast launched 2 years ago and published 33 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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