Rephonic
Artwork for Marketing Demo Lab
Videogen
B2B Marketing
Branding
Artificial Intelligence
Video Marketing
Smokeladder
Brand Positioning
Search Engine Optimization
Multilingual Content

As the B2B landscape evolves, marketers need to adapt and leverage the latest marketing tools and software to become more efficient. This is our mission with DEMO Lab, where experts discuss the latest tools and software that empower you to become a better B2B marketer. At DEMO Lab, we: - Talk to product experts who give unbiased reviews of products so that you can make informed decisions' - Provid... more

PublishesTwice monthlyEpisodes3Foundeda month ago
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MarketingEducationHow ToBusiness

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Artwork for Marketing Demo Lab

Latest Episodes

In this increasingly complex and highly technological business environment, managing omnichannel marketing activities across multiple geographies can be a huge logistical challenge. Overwhelmed central teams, inconsistent local execution, and missed ... more

In the competitive and high-stakes world of B2B marketing, we know that generating quality videos is an essential component of a successful content marketing strategy. In this environment where content is king, high costs, lengthy lead times, and edi... more

In a fast-paced business environment, marketers, agencies, and consultants must proactively help clients differentiate their brands in the marketplace. One way of doing this is by analyzing the strategy, messaging, and brand positioning, both for the... more

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Recent Guests

Anton Koenig
Founder, Videogen
Videogen
Episode: Create & Edit Powerful Videos in Minutes with VideoGen
Clay Ostrom
Owner and founder of Map & Fire; creator of SmokeLadder
Map & Fire
Episode: Build a Winning Strategy for Your B2B Brand with Smokeladder

Chart Rankings

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Apple Podcasts
#234
Canada/Business/Marketing

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Talking Points

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Build a Winning Strategy for Your B2B Brand with Smokeladder
Q: What about the time saved for agencies or in-house teams using SmokeLadder?
Clay notes that initial brand up-speed can take hours, but with SmokeLadder it can reduce that dramatically, from hours to minutes for initial analysis and potentially hours saved on deeper research per client.
Build a Winning Strategy for Your B2B Brand with Smokeladder
Q: How does SmokeLadder differ from generic AI tools like ChatGPT when it comes to brand analysis?
The product combines proprietary branding frameworks with a large archive of analyzed brands (over 6,000), ensuring data-backed comparisons and a specialized, experience-based perspective on positioning and messaging that generic LLMs don't provide.
Build a Winning Strategy for Your B2B Brand with Smokeladder
Q: What motivated you to create SmokeLadder and how do you see it helping marketers today?
Clay explains the product as a deliberate synthesis of his decade-long branding work, designed to speed up brand analysis and provide a structured, data-backed view of a brand against its competitors, with a focus on clarity and actionable insights.

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Marketing Demo Lab launched a month ago and published 3 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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1. Anton Koenig
2. Clay Ostrom

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