Leading Local Insights
BIA Advisory ServicesGet on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
| Publishes | Twice monthly | Episodes | 109 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
This episode of BIA’s Leading Local Insights Podcast explores how conversational AI is reshaping search, discovery, and online visibility for brands, broadcasters, and media companies. BIA’s Celine Matthiessen and media analyst Mike Boland discuss th... more
This episode of BIA’s Leading Local Insights Podcast explores OpenAI’s move into advertising within ChatGPT and what it could mean for brands, agencies, and media sellers. Listen as BIA’s Celine Matthiessen and media analyst Mike Boland unpack emergi... more
It’s not the flashiest part of a media business, but when it breaks, everything breaks. In this episode of BIA’s Leading Local Insights Podcast, Rick Ducey sits down with Marketron CEO Jimshade Chaudhari to break down why “traffic” is one of the most... more
In today’s complex local media landscape, data alone isn’t enough. It’s how you use it that drives revenue.
In this episode, BIA’s Christina Hurley is joined by AdApt partners Jeff Gallop and Dave Buonfiglio, along with industry expert Shannon Kinne... more
If you're navigating the shift from traditional media to integrated digital sales or looking to unlock new revenue growth, this episode provides a clear, actionable roadmap as BIA’s Rick Ducey talks with Stephanie Slagle, Chief Revenue Officer-Graham... more
How digital out of home is turning visibility into measurable action and why marketers are paying closer attention.
Out of home (OOH) advertising has long been known for visibility. Increasingly, however, it is proving to drive real consumer action.... more
The story everyone repeats about auto advertising is simple: digital won, broadcast lost.
In this episode of Leading Local Insights, guest host and media analyst, Mike Boland speaks with Cox Media Group Executive Chairman and veteran broadcast lead... more
The hiring market in media and advertising isn’t collapsing. It’s resetting.
In this episode, BIA’s Rick Ducey sits down with Robert Hawthorne, President of Hawthorne Search, to unpack today’s two-track job market: consolidation and headcount discip... more
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| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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Leading Local Insights launched 5 years ago and published 109 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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