咖啡说 Coffee Real Talk
黄小明Edward由两个融过资，投过项目的连续创业者开办的聊天节目，常年关注品牌，消费，创投，商业洞见。不定期邀请各行各业大咖嘉宾分享行业洞察。
| Publishes | Twice monthly | Episodes | 29 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | BusinessTechnology |
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Latest Episodes
同一杯瑞幸，小程序 9.9，拼好饭 6.9。于是我们把外卖 App 翻了个底朝天：三立方 4.9 块一升装、银流 3.9 块一升装、股民 2.9 块限时秒杀，数字低得像回 2005 年。可问题来了，当咖啡价格踩穿地板，谁在赚钱？谁在流血？6.9 是营销噱头、战略期货，还是独立小店的催命符？今天我们不贩卖焦虑，只拆模型：瑞幸如何用一杯 6.9 把流量导回私域，奶茶店怎样靠一台咖啡机把租金摊成 24 小时，星巴克 30 元的空间税到底值不值。如果你也每天靠咖啡续命，却越喝越心疼，那就泡一杯——最好是... more
本期节目：
2025陆家嘴咖啡节归来，：现场超高价格的冠军手冲让人望而却步，小吃摊大排长龙。咖啡行业生豆价涨价抬走利润，供应链锁死创新，小店需要开始思考自己的生存之道；玉莲茶楼反打模型证明“烘焙引流、茶饮赚钱”才是真相；冰博客销量下滑警示“爆款=区域限定”；瑞幸靠无限返场SKU把咖啡做成快消；奈雪步步踏空教会我们“品类轮动快过心跳”。如果你还在考证、追冠军、拼参数，本期给你一记当头棒喝：先把“豆浆”卖成利润品，再谈精品梦想。
时间轴：
00:00-00:30 开场：我们又去了陆家嘴咖啡节，... more
本期主题：
当具身智能走出实验室，价格、场景、伦理三重门槛挡路；两位一线创业者拆解真人真钱真需求，告诉你机器人租赁、二开、情绪价值谁先赚到第一桶金。
00:00 开场 & 嘉宾介绍
01:56 人形机器人 vs 轮式/机械臂：场景适配真相
05:09 双腿平衡技术突破与电机革命
06:07 电池续航：拖缆现状与新能源临界点
07:39 家用市场冰点？叠衣服、巡检、娱乐表演谁先落地
10:53 6S店模式解析
25:36:二次开发与情绪价值新赛道
32:10 供应链分化与品牌未来... more
本期主题：
当 PR 翻车成为“标配”——从始祖鸟 5500 米烟花秀大翻车，聊聊品牌升级为什么总踩雷
—— 时间轴 ——
00:00 – 02:30 开场 PR 翻车月“梅开二度”：西贝预制餐风波刚降温，始祖鸟又炸上热搜
02:30 – 10:00
- 5500 米喜马拉雅烟花秀 × 蔡国强：视觉炸裂→ 4 小时后硬核登山 KOL 集体声讨
- “背刺”核心用户：生态脆弱区+明火+奢侈品式秀场面，与 Leave No Trace 理念正面冲突
- 公关骚操... more
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咖啡说 Coffee Real Talk launched a year ago and published 29 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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