咖啡说 Coffee Real Talk
黄小明Edward由两个融过资，投过项目的连续创业者开办的聊天节目，常年关注品牌，消费，创投，商业洞见。不定期邀请各行各业大咖嘉宾分享行业洞察。
| Publishes | Twice monthly | Episodes | 28 | Founded | 10 months ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Number of Listeners | Categories | TechnologyBusiness |
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本期节目：
2025陆家嘴咖啡节归来，：现场超高价格的冠军手冲让人望而却步，小吃摊大排长龙。咖啡行业生豆价涨价抬走利润，供应链锁死创新，小店需要开始思考自己的生存之道；玉莲茶楼反打模型证明“烘焙引流、茶饮赚钱”才是真相；冰博客销量下滑警示“爆款=区域限定”；瑞幸靠无限返场SKU把咖啡做成快消；奈雪步步踏空教会我们“品类轮动快过心跳”。如果你还在考证、追冠军、拼参数，本期给你一记当头棒喝：先把“豆浆”卖成利润品，再谈精品梦想。
时间轴：
00:00-00:30 开场：我们又去了陆家嘴咖啡节，... more
本期主题：
当具身智能走出实验室，价格、场景、伦理三重门槛挡路；两位一线创业者拆解真人真钱真需求，告诉你机器人租赁、二开、情绪价值谁先赚到第一桶金。
00:00 开场 & 嘉宾介绍
01:56 人形机器人 vs 轮式/机械臂：场景适配真相
05:09 双腿平衡技术突破与电机革命
06:07 电池续航：拖缆现状与新能源临界点
07:39 家用市场冰点？叠衣服、巡检、娱乐表演谁先落地
10:53 6S店模式解析
25:36:二次开发与情绪价值新赛道
32:10 供应链分化与品牌未来... more
本期主题：
当 PR 翻车成为“标配”——从始祖鸟 5500 米烟花秀大翻车，聊聊品牌升级为什么总踩雷
—— 时间轴 ——
00:00 – 02:30 开场 PR 翻车月“梅开二度”：西贝预制餐风波刚降温，始祖鸟又炸上热搜
02:30 – 10:00
- 5500 米喜马拉雅烟花秀 × 蔡国强：视觉炸裂→ 4 小时后硬核登山 KOL 集体声讨
- “背刺”核心用户：生态脆弱区+明火+奢侈品式秀场面，与 Leave No Trace 理念正面冲突
- 公关骚操... more
本期内容：
近日，一场由网红企业家罗永浩引发的“预制菜风波”将西贝推向舆论漩涡。老罗一句“西贝几乎全是预制菜”的批评，竟演变成10万元证据征集令和西贝万人员工大会的对峙局面。同时在“西贝”进入大众视野之后，品牌公关每一次都“做错了”。真的在过程中没有任何“翻盘”的机会？华与华的参战到光速滑铲道歉到底是为何？
[00:00-03:00]
- 开场介绍：节目紧急录制背景，蹭热度 or 深度分析？
- 主播立场声明：不站队，仅从消费者与行业观察者角度讨论
[03:00-08:00]
- 事... more
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