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It Means To Work

Amalia Consulting

It Means To Work is a podcast produced and curated by Amalia Consulting. It examines “the work” involved in all things from marketing rollouts to career moves to cultural shifts and making a business successful. Through various segments, our hosts - Samira Ibrahim and Denayja Reese - will offer their insights and expertise. They are always ready to go. Are you ready to work?

PublishesDailyEpisodes8Founded8 months ago
Number of ListenersCategory
Business

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Latest Episodes

In this episode, Denayja and Samira explore the evolving landscape of opinions in the digital age, discussing the influence of algorithms on personal style and critical thought. They delve into the role of Vogue as a potential leader in shaping opini... more

AMALIA- Show InfoIn this episode, Samira breaks down the FIFA Club World Cup fiasco. How a lack of community driven marketing, messy strategy and messier execution led to a futbol fail. From there, Denayja and Samira break down how Amalia would have ... more

In this episode Samira and Denayja discuss the film, TV & commercial production industry’s shift away from LA to other cities/states. Will it actually happen? What does it mean for LA residents? What will it take to keep filming in LA? Plus, Complain... more

In this episode Samira and Denayja discuss overcorrection - in our work, in our culture and in our lives. From the end of retail to the resurgence of malls. From “events are dead” to “we’re doubling down on live experiences”.

As we are in what feels... more

In this episode, Samira and Denayja discuss what is and more importantly, what isn't good marketing in 2025. How each piece works to fit together to solve a neverending puzzle that makes the difference between a successful business strategy and a fai... more

In this episode, Samira and Denayja discuss Mickey 17's marketing. They explore how the lack of clear messaging, not engaging talent properly and other marketing blunders all led the film to a projected $70M loss for a promising film. They also break... more

In this episode, Samira and Denayja discuss Amalia's insights report - a white paper featuring audience engagement insights that surveyed over 200 people across key subcultures. It answers the questions brands have about the emotional drivers that fu... more

In this episode, Samira and Denayja discuss the evolving landscape of work in 2025. They explore how the entertainment industry can adapt to current trends and the significance of community resilience in the face of challenges. The conversation also ... more

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It Means To Work launched 8 months ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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