These days, it’s easy to build a brand. So easy, in fact, that the world is full of them. So if you want your brand to stand out, you will need to build an amazing brand. And that’s a lot harder to do. Welcome to Insight Unpacked, where we delve into a complex business topic and emerge with insights from the esteemed faculty of the Kellogg School. For our first season, we learn all about how to bu... more
Publishes | Weekly | Episodes | 8 | Founded | 2 years ago |
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Categories | BusinessMarketing |
Luxury is dominated by older brands. So what happens when newer entrants try to break through? In the second of two bonus episodes, we show what can go right—and wrong.
So opulent! So exclusive! In the first of two bonus episodes, we explore everything that helps brands like Ferrari and Manolo Blahnik scream luxury.
In the fifth and final episode of our series, “Extraordinary Brands and How to Build Them,” we look at how to measure your brand’s health–and what you should do if you don’t like what you learn. more
In episode 4 of our 5-episode series, “Extraordinary Brands and How to Build Them,” professor Mohan Sawhney discusses the importance of transmedia brand storytelling–and how to do it right. more
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Amazing show! Keep it going!
Keep it going! It’s so easy to forget the fundamentals and this podcast reminds us about that with practical advice and examples.
Apple Podcasts | #218 | Canada/Business/Marketing |
Apple Podcasts | #77 | New Zealand/Business/Marketing |
Apple Podcasts | #183 | Taiwan/Business/Marketing |
Listeners, engagement and demographics and more for this podcast.
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Insight Unpacked launched 2 years ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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