Inside Insights
ZappiWe’re all in the business of serving our customers, but you can’t serve customers if you know nothing about them. Join host Ryan Barry as he gets inside the world of consumer insights by chatting with global brand leaders who share their personal journeys and give you actionable tips to get into the minds of your consumers. Market Research | Consumer Insights | Business | Innovation
| Publishes | Weekly | Episodes | 70 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
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Latest Episodes
Nic Umana, Global Agile Innovation Human Intelligence Director at Mars, shares how to create a culture that supports breakthrough innovation, reveals what agile insights really means, and explores how to get the perfect balance between creative human... more
Grant Feller, award winning storyteller, journalist and Founder of Every Rung, shares what 30 years as a journalist has taught him about insights storytelling, discusses where insights professionals go wrong in trying to influence the C-suite and rev... more
Joel Renkema, Global Head of Insights at IKEA, talks about how to find the balance between being a leader and getting stuff done, shares the mindset switch that facilitates the toughest conversations, and explores how to get the very best out of your... more
Nataly Kelly, CMO at Zappi and author of Take Your Company Global, discusses how to get insights connected to drive growth, reveals what it really takes to be a global organization, and shares some of her best practices for international growth.
Bianca Johnston, Integrated Campaigns Lead at Shopify, discusses why marketers and insights professionals should learn each others’ craft, shares the power of researching early and often, and reveals how she stepped out of her comfort zone to become ... more
Kate Schardt, Senior Director of Global Insights at PepsiCo reveals what made her and PepsiCo’s insights transformation journey so successful, shares how to manage change at scale and at pace, and explains why, if you are going to be a pirate instead... more
Jack Millership, Head of Research Expertise, and Tassia Henkes, Research Director, at Zappi address how to tackle the data quality crisis in the insights industry, debate the opportunities and risks afforded by generative AI, and reveal why, in an in... more
Kim Malcolm, Director, Product Marketing and Head of Advertising at Zappi, talks through the brands that made this year’s list of top retail Christmas ads in the UK based on her research, the themes seen across them, what made them resonate so well w... more
Insights
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| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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Inside Insights launched 3 years ago and published 70 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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