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Foundry Talks

The Travel Foundry

Welcome to Foundry Talks, where we cut through the noise and rethink hospitality marketing. Brought to you by The Travel Foundry, this podcast challenges outdated strategies and delivers bold insights for industry leaders who want more than just the status quo. From brand storytelling to digital innovation, we break down complex ideas with clarity—no fluff, just real conversations that drive resul... more

PublishesWeeklyEpisodes22Founded7 months ago
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Latest Episodes

In this episode of Foundry Talks, we sit down with Cory Falter, Partner at Lure Agency, to discuss why traditional B2B sales tactics are broken and what hotels and vendors should do instead. Cory shares the WINS method, a four-step framework that's h... more

What if a single press release could generate over 1,500 citations across ChatGPT, Perplexity, and other AI platforms? Sarah Evans, Partner and Head of PR at Zen Media, reveals how she's reimagining press releases for the AI era and why hotels need t... more

What happens when three co-founders sit down to reflect on 20 episodes of hospitality industry conversations? In this milestone episode, Rachel Stojanovski reunites with Derrick Hales and Trey Evans, her guests from episode one, to unpack the biggest... more

In this episode of Foundry Talks, Rachel sits down with Christine Malfair, consultant, coach, and founder of Malfair Marketing. With a background as a hotel general manager, Christine has lived the reality of stretched teams and endless marketing sho... more

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What makes guests return to Alisal Ranch year after year? Lia Carhartt, Director of Marketing, explains how the 10,500-acre, family-owned property minutes from Solvang creates an emotional connection through authenticity, nostalgia, and simpler times... more

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Idaho is having a moment of tremendous growth and State Controller Brandon Woolf is in the engine room. In this episode, we dig into how the state pays 37,000 employees, manages billions in public funds, and turns 2.5 million acres of endowment lands... more

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In a world where every brand is vying for attention, what actually cuts through?

In this episode of Foundry Talks, Rachel Stojanovski sits down with Ottocina Ryan, Editor-in-Chief of Santa Barbara Life & Style Magazine, to explore how hospitality br... more

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In this episode of Foundry Talks, host Rachel Stojanovski chats with Santa Barbara veterans Kirsten VanBrunt (KVB) and Andra Escola about crafting luxury meetings, iconic weddings, and incentive trips that feel rooted in place. They unpack how human ... more

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Foundry Talks launched 7 months ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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