Ethics in Marketing
Mikhail MyzginA podcast for marketers who strive to become more ethical professionals. We discuss all aspects of ethics in marketing. We examine marketing tactics and tools, and unearth ethical issues. We explore questions like: how can we recognize ethical grey areas? What does it mean to be an ethical marketer? And how do we translate ethical awareness into ethical action? This podcast brings together intervi... more
| Publishes | Weekly | Episodes | 11 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
In this episode, Mikhail and Sylvie talk about gendered marketing – its evolutionary origins, how it can both benefit and harm consumers and brands, the ethical challenges it presents, and ways for brands to navigate them. Sylvie Borau is professor i... more
Data is the cornerstone of digital marketing. When it comes to ethics, it's arguably the most discussed topic -- collection and abuse of data, privacy, tracking, and so on. Stephane and I talk about these problems, but we also talk about what it mean... more
We, marketers, walk around and look at everything around us from a marketing perspective. How this works and how that works. One type of marketing that is very prominent is nonprofit. But I didn't realize the full extent of messiness in this "niche" ... more
In this episode, Mikhail and Louis talk about ethical problems presented by the new technology used in marketing -- virtual reality, augmented reality, and the metaverse. In some way this is a bigger question of relationships between marketing and an... more
In this episode, Mikhail and Harriet talk about a highly complex area of advertising and problematic content on the web. This conversation was recorded before the recent events at Twitter when unpredictable actions related to content moderation polic... more
In this episode, Mikhail and Luiza talk about the role marketing and advertising play in the data privacy ecosystem, the other side of narrow targeting available to marketers on advertising platforms, the ethical implications of marketing activities ... more
In this episode, Mikhail and Dries talk about a big grey area of persuasion techniques in digital marketing, specifically in social proof, personalization, advertising, and nudging. We also discuss the current state of regulations on all these topics... more
In this episode Mikhail and Ravit talk about potential risks that AI marketing tools present, ethical use of AI tools in marketing, AI in content creation, how to evaluate the ethics of an AI tool, how to avoid making the world worse inadvertently, h... more
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Apple Podcasts | #11 |  Ireland/Business/Marketing |
Apple Podcasts | #43 |  Japan/Business/Marketing |
Apple Podcasts | #64 |  India/Business/Marketing |
Apple Podcasts | #98 | Ireland/Business |
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Listeners, engagement and demographics and more for this podcast.
| Gender Skew | Engagement Score | Primary Location | |||
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Ethics in Marketing launched 2 years ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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