Demand Gen Dialogue
Demand Gen ReportDemand Gen Dialogue is Demand Gen Report’s exclusive podcast, featuring interviews with industry experts and practitioners on the latest trends and technology that are transforming B2B marketing. Join the DGR Editors as they dive into hot topics with thought leaders and discuss strategies for mastering AI, revamping your video marketing, developing influencer relationships and more.
| Publishes | Weekly | Episodes | 18 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketing | ||||
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Latest Episodes
As the B2B industry adapted to an almost fully virtual remote work model 16 months ago, a nasty rumor started to spread — direct mail was dead. At first glance, there seemed to be some truth to the rumors as people abandoned their offices for the ref... more
We get it, everyone’s inboxes are flooded with webinar and virtual event invitations. So how do you stand out from competitors in a way that wows audiences and generates the engagement you’d expect from a physical event? Tactile marketing is the key ... more
B2B marketers today are wrestling with the complexity of integration, according to Michael McLaren, Global CEO of the B2B Group at Merkle. Organizations are thinking beyond individual point solutions, and are looking at how technology, data and conte... more
As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging to... more
Terminus acquired Sigstr, bringing together two teams that are making great strides in the ABM marketplace. Tim Kopp, CEO of Terminus, and Bryan Wade, CEO of Sigstr, both agreed that the time to gain a 360-degree view of accounts and building meaning... more
Megan Heuer, former VP of Research at SiriusDecisions, was recently unveiled as the new VP of Marketing at Engagio, a company that has made notable strides in the ABM technology sector. Bringing her analyst background to the helm of the company’s mar... more
This week, B2B marketers will gather in Boston for Brightcove’s annual PLAY event, taking place May 14-16. Brightcove CMO Sara Larsen sat down with Demand Gen Report prior to the event to discuss the short- and long-term goals she’s been working towa... more
New research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in orde... more
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