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Artwork for Choose Your Hard

Choose Your Hard

Travis Jansen
Profit First
Entrepreneurship
Financial Discipline
Seasonal Business Management
DR Aluminum
Construction
Health and Nutrition
Florida
Profit Margins
Employee Management
Work-Life Balance
Hurricanes

Choose Your Hard is the podcast that dives deep into the grit, resilience, and raw strength it takes to build a business. Hosted by Travis Jansen, each episode brings you inspiring stories of entrepreneurs who’ve faced the crossroads of challenge and choice—and emerged stronger. From the blood, sweat, and tears of startup life to the breakthroughs that redefine success, we’re here to show you that... more

PublishesWeeklyEpisodes7Founded5 months ago
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EntrepreneurshipBusiness

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Artwork for Choose Your Hard

Latest Episodes

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Artificial Intelligence isn’t coming, it’s already here.

In this episode of Choose Your Hard, host Travis Jansen dives into one of the biggest questions facing today’s entrepreneurs:

 Has AI gone too far… or are we just afraid of lo... more

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Dan opens up about what it takes to carry forward a family legacy while driving growth in today’s competitive market. From hiring and onboarding the right team members to building SOPs that allow him to step out of daily operations, D... more

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What if your business had a rock-solid foundation, one built to last through every challenge?

In this episode of Choose Your Hard, host Travis Jansen breaks down the 5 Pillars of Business, inspired by Tommy Mello’s book Elevation. Dr... more

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In this episode of Choose Your Hard, we sit down with Paul Keim, a dedicated team member at Jansen Shutters & Specialties who has worked his way up through the company. Paul shares his real-life experiences climbing the ladder, the le... more

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What if your business could guarantee profit - every single month - no matter what?

In this episode of Choose Your Hard, Travis Jansen breaks down the game-changing book Profit First by Mike Michalowicz. Instead of running your busin... more

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In this episode of Choose Your Hard, host Travis Jansen sits down with Ryan Romanok, President of DR Aluminum, a family-owned company serving Sarasota, Manatee, and Charlotte County for over 20 years.

Ryan opens up about the grit it ... more

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In the debut episode of Choose Your Hard, host Travis Jansen sits down with Phil Jansen, a seasoned entrepreneur who’s built his success by embracing challenges head-on. Phil shares his journey of navigating the highs and lows of entr... more

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Recent Guests

Ryan Romanok
Second-generation owner of DR Aluminum specializing in aluminum construction
DR Aluminum
Episode: Comfort Never Built Legacy

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Talking Points

Recent interactions between the hosts and their guests.

Profit First
Q: How can a small business owner get started with Profit First if they feel like there's nothing left over after expenses?
Starting slowly with minimal profit allocations can lead to growth and expansion opportunities, allowing business owners to gradually shift their financial approach.
Profit First
Q: Can you share a story where putting Profit First actually saved your business from going off the rails?
Starting small with profit allocations and consistently building those accounts led to the ability to fund new opportunities without needing loans.
Profit First
Q: How did profit first help you escape that cycle?
Implementing a profit-first strategy helped prepare for seasonal lulls by setting aside funds for slower periods.
Profit First
Q: When you started applying these principles in your own businesses, what was the biggest wake up call?
The biggest realization was that the team initially resisted the changes, stressing the need for financial discipline and setting aside profits for growth.
Profit First
Q: What first drew you to Profit First? And why do you think so many entrepreneurs resonate with this book?
Many entrepreneurs struggle to know their earnings until the end of the year, focusing too much on sales rather than profit. The book advocates for setting aside profits first to encourage growth and reinvestment.

Audience Metrics

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1. All-In with Chamath, Jason, Sacks & Friedberg

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Choose Your Hard launched 5 months ago and published 7 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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Recent guests on Choose Your Hard include:

1. Ryan Romanok

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