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BRAVE NEW WORD: The Podcast

Hayden Maskell & Martin Sayers
Copywriting
Artificial Intelligence
Google EEAT
Niche Marketing
Generalism
Creativity
Client Acquisition
Luxury Branding
Humor In Writing
Swearing
Men's Underwear
Google
Taglines
Niching
Client Retention
Portfolio Building
Testimonials
AI In Copywriting
Social Media
Networking

Join copywriters Martin Sayers and Hayden Maskell, along with their revolving cast of AI cohosts, as they talk about copywriting, creativity and all kinds of other bollocks. www.bravenewwordpodcast.com

PublishesMonthlyEpisodes27Foundeda year ago
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Artwork for BRAVE NEW WORD: The Podcast

Latest Episodes

Hello, people of the Brave New Word.

We’re back with a big, beautiful, sad and fascinating question from an anonymous listener who is petrified of AI - and also afraid of being left behind by not embracing it.

This is really the meat and potatoes ... more

Content warning: there’s a fair bit of swearing in this one. Some of it from Charlie!

In this episode, Martin gets his passion project torn to shreds by Charlie “Danny Dyer” GPT. It might be my favourite moment in this podcast, ever.

But the critiq... more

This episode starts with a cracker of a question: when should one take the plunge into freelancing?

We talk not just about the obvious stuff (money, leads, clients), but some of the things most of us discover after we’ve taken the plunge (time off,... more

My favourite feature returns: hate mail corner! Only this time, it’s also an AI of the Storm question.

Judge Dredd (I believe the real guy, not some impostor) calls us Podcast Idiots, cretins and — even worse — Australians.

But His Honour finishes... more

It’s about to get silly.

In this episode, we begin with a serious question: what’s the biggest mistake copywriters make?

(Yes, astute viewers will notice I mentioned that in last week’s summary, but I got it wrong. Sorry.)

Then, things get weird i... more

It’s been a while.

Sorry for the interruption, but sometimes life gets in the way.

The good news is we’re back, answering more of your questions and giving you the life advice you need/deserve.

We talk about novel writing, a book in the works, a... more

Listening back to this episode for the edit, I realised that we really didn’t come up with a great answer for this question. We get a bit wishy washy, I say ‘umm’ a lot, and we get a little into the weeds.

But that’s because it’s about ethics, and e... more

We’re back! It’s been ages since Martin and I have been able to get together and record - blame time zones, houses and holidays. But we finally got to look at something I’ve been very excited about: your submissions for the latest Y-Fronts brief.

I... more

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Talking Points

Recent interactions between the hosts and their guests.

Episode #3: Proper EEATing, Luxury Niches and Martin's Mafia Lifestyle
Q: What Netflix season should copywriters watch to improve their copy?
The Sopranos, as it teaches the importance of being brave and trying different approaches.
Episode #4: CLIENT ACQUISITION SPECIAL
Q: What are your thoughts on the 'open to work' feature on LinkedIn?
The feature may not have a positive effect and could potentially harm your chances as clients may perceive it as desperate.
Episode #4: CLIENT ACQUISITION SPECIAL
Q: How is it best to approach client acquisition and bag your first clients?
For new copywriters, it's essential to build relationships and demonstrate value, which includes networking within your industry or online communities and utilizing your existing network to announce your new venture as a copywriter.

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Listeners per Episode
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