Welcome! I am Tricia Murray and this PODCAST is dedicated to shining a light on multiple aspects of Marketing, to make it mean more to you, so you and Marketing can create more, together. WHO'S TUNING IN? SMART, SAVVY (& probably at least a little irreverent) SMALL business owners (solos/micros, <10 people), who want to: 1 - See more of the Marketing BIG PICTURE and how the pieces fit together. 2 - Connect with Marketing a very real way vs. loaded with Marketing language. 3 - RESTORE Marketing to fit more of who they are (a curious blend of modern mystic + grounded realist + rebel with a just cause). Where others will focus on becoming exceptional tactical ninjas, these conversations take you up to the 15,000 foot level, so you can SEE more, SHIFT more and CREATE more.
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It’s a whole new year! Which means, a new outlook and possibly … a whole new ‘game’! I’m blending some quantum stuff with some game-theory stuff to reframe, recalibrate, realign and RESTORE the Marketing, the Media, the Message(s), so you can connect... more
As I researched and wrote this episode it turned into something with a cross-functional purpose... 1 - Making us more coherent, conscious consumers and... 2 - Making Marketing a more meaningful part of our business. Three keys from Elizabeth Gilbert'... more
Marketing iS FULL of superstitions - beliefs and practices that feel almost supernatural, fated or like some kind of spooky magic (a term coined by Albert Einstein) and those superstitions create a quiet sense that Marketing is something to be feared... more
Thank you for providing tools that help us run a business that supports our lives.
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Light on Marketing launched 3 years ago and published 41 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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