Hosted by journalist and media expert Steve Hemsley, DV’s Authentic Ad Matters podcast, covers the latest trends in digital advertising, a sector that continues to evolve. As someone who has covered the advertising and media/marketing sectors for more than a quarter of a century, Steve says that the speed of change has never been as fast as it is now. This means advertisers need to be on the ball when it comes to awareness of how the industry is evolving and how these changes affect them, consumers and their brands, partners and businesses. The rapid advances in technology and the impact this has had on consumer perception and behavior, as well as regulation, can seem daunting to advertisers. These podcasts aim to educate everyone in the sector by building their knowledge and understanding through fascinating insights from some of the most respected experts in the industry. The varied topics covered over each episode are like a masterclass for listeners on how to react to what is hap... more
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Video is almost synonymous with advertising today. The growth of CTV and OTT is accelerating, while platforms like TikTok mean the next generation of consumers are living and breathing video. But while video is everywhere, there’s still a lot of unce... more
The clock is ticking for third-party cookies. This presents an opportunity to rethink approaches to targeting and measurement, focusing on creating quality consumer experiences that, crucially, respect data privacy boundaries. However, despite this c... more
Connected TV (CTV) represents one of the biggest opportunities in advertising today. The appeal of CTV to advertisers is clear when one considers the fast growth of CTV audiences, the measurability of digital video, and the appeal of sight, sound and... more
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Begin by choosing the type of ad that is best for you or your business, whether that's pre-roll, mid-roll or post-roll. Next, check that the podcast's audience matches your target audience using the Rephonic database and reach out with the contact information provided.
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The average rates for podcast ads are calculated on a CPM basis, Cost Per Mille (cost per 1000 listeners). The rates vary but you the following industry averages give you a good idea of what you can expect to pay:
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Authentic Ad Matters launched 3 months ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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You can view podcasts similar to Authentic Ad Matters by exploring Rephonic's 3D interactive graph. This tool uses the data displayed on the 'Listeners Also Subscribed To' section of Apple Podcasts to visualise connections between shows.