Drive growth through podcast influencer marketing
What is podcast influencer marketing?
Just like Instagram or TikTok creators, you can work with podcast hosts who have the power to influence buying habits and promote your brand to their audience.
Listeners trust the hosts of their favourite podcasts. They're open to hearing ads and can be 7x more likely to convert than standard web leads, but only if you're smart about which influencers you work with.
How to leverage podcast influencers for growth
Find the right podcasters
Use Rephonic's search tool to find influential podcasts that cover the topics relevant to you. Use the advanced filters to find shows with high audience engagement rates and the right number of listeners.
If you've found the ideal podcast, see a list of related shows that share a similar audience.
Check their stats and social media
See how popular an influencer's podcast is by checking our database to see how they perform in the charts and how many followers they have on Instagram, TikTok, X, YouTube and more.
Explore their recent content using the social media links provided so you can mention it in your outreach email.
Get podcast contact information
Rephonic provides contact information for over three million shows, often including names and departments.
If you can't find the podcast emails you're looking for, our team of researchers will source better contacts for you through our concierge service.
Speed up your outreach with the pitch editor
Rephonic makes pitch craft effortless. Choose from a range of winning templates or add your own and customize it for each podcast.
Templates can be used by your whole team to boost efficiency. Send well-crafted pitches from your own email account or CRM in a couple of clicks.
Keep track of prospects with the pipeline manager
Stay on top of your pitching workflow by updating the pipeline stage for each podcast in your campaign.
Collaborate with your team on the same pipeline and keep everyone in the loop.
Find influencer marketing opportunities
Everything you need for podcast outreach and research
Guest Appearances
PR for Clients
Cross-Promotion
Get tips on podcast influencer marketing
How to Sponsor Podcasts: The Ultimate Guide
How to Find a Podcast Influencer
FAQs
How do I develop a podcast influencer marketing strategy?
Developing a podcast influencer strategy is easy thanks to Rephonic's search and qualifying tool. Search our database to discover shows that cover the topics you're interested in and once you've decided whether you want to work with micro-influencers or dominant ones, filter the results by the number of listeners.
Ensure the other audience demographics are a fit before reaching out. The only thing you have to worry about is drafting a great pitch.
Is podcast influencer marketing effective?
Podcast influencer marketing is a powerful way to get your message out to your target audience via respected and authoritative figures in your niche.
Podcast listeners have over four times better brand recall than from other popular forms of digital advertising and over half of listeners are somewhat or much more likely to buy from brands that advertise via podcasts.