We may be a bit bias, but we believe that Rephonic is the most comprehensive podcast database for PR teams looking to book guest appearances in 2025. In this article we compare four tools - Rephonic, Podchaser Pro, Muck Rack and PressHunt - to see how they stack up.
TL;DR quick comparison
| Podcast database | What makes them stand out? | Best for |
|---|---|---|
| Rephonic | Listener & demographic data for 3m+ shows, contacts, target lists | Data-driven PR teams |
| Podchaser Pro | Unique Power Score™ influence metric plus listener numbers and contacts | Agencies with bigger budgets |
| Muck Rack | Unified journalist + podcast database with chart positions and reviews | Teams already on Muck Rack |
| PressHunt | Journalist database plus basic podcast info on ≈ 200k shows | Budget-minded generalists |
Rephonic
Key features
- Listener numbers & audience demographics for 3 million + podcasts.
- Contacts & social links - concierge service chases hard-to-find emails.
- Pipeline manager: tag shows as “pitched”, “follow-up”, export to CSV, share with clients.
- Previous guests - to quickly identify client relevance and potential pitching angles.
Potential drawback
- Can't yet send a pitch from within Rephonic. But there are always plenty of industry-leading features in the pipeline.
Best for
PR agencies and in-house PR teams that care about finding high-quality podcast matches and want speed without risking misfires on irrelevant shows.
Podchaser Pro
Key features
- Power Score™ (0-100) ranks overall influence.
- Listener numbers and audience demographics.
- Contact data and collaborative lists.
Potential drawbacks
- Pricey: pricing starts at around $2,500, rising with team size.
- Power Score is one-size-fits-all; a high score doesn’t guarantee niche relevance for your client.
Best for
Those with big budgets that like a single influence metric to wow clients.
Muck Rack
Key features
- Unified journalist + podcast database - one login for all media outreach.
- Listener estimates plus Apple chart positions and reviews.
- Native media-list builder built into the wider Muck Rack platform.
Potential drawbacks
- Premium pricing (custom quotes only).
- Smaller catalog (“hundreds of thousands” of podcasts) and lighter data depth than specialist tools.
Best for
Teams already using Muck Rack who need a podcast add-on without adding another vendor.
PressHunt
Key features
- Journalist + podcast bundle - about 200k podcasts with emails and phone numbers.
- Twitter-follower counts and simple target lists.
Potential drawbacks
- Limited data depth (only a handful of fields per show).
- From $299/mo.
Best for
PR generalists on PressHunt already, who need casual podcast outreach on a tight budget.
Why try Rephonic first?
Rephonic delivers the strongest balance of data depth (listener numbers, demographics, past guests) and research speed (powerful filters, pipeline manager) while staying budget-friendly. With a 7-day free trial and contacts for any show, this podcast media database gives PR teams everything they need to find and vet shows thoroughly before pitching, without the enterprise price tag.
FAQs
Which database is better for podcast outreach, Rephonic or Podchaser Pro?
Rephonic and Podchaser Pro provide very similar data insights, including listener numbers, audience demographics, contacts and guest history. However, users have referred to Rephonic as "an easy to use podcast database" and "the best platform for anyone who books podcasts."
How does Rephonic help PR agencies quickly find high-quality podcast matches for clients?
- Search podcasts and episodes by topic or keyword - Rephonic uses the title, show notes and episode transcripts to surface the most relevant shows.
- Apply filters, including guest format, listener numbers and audience demographics.
- Vet each podcast thoroughly with additional data.
- Set up keyword alerts.
- Save dynamic lists so that podcasts appear as soon as they meet the search criteria.
