In this article, we break down why piecing together their competitor’s podcast guesting strategy matters and how to use Rephonic to get a clear view of what’s happening behind the scenes.
One proven way for podcasts to attract new listeners is to collaborate with another podcaster to cross-promote each other's shows. Podcast cross-promotion is a highly effective strategy if done cleverly and consistently using data to make the best decisions.
Podcast guesting builds brand awareness—but not every show will bring in customers. This article shows you how to find podcasts with real sales potential, so your time behind the mic pays off.