Customize a Free Podcast Media Kit Template
We've created a free podcast media kit template to help save you time. This sample will help you find the right guests, sponsors and journalists.
Becca Butcher
Marketing at Rephonic
True Crime Podcast Audiences Skew Female: What About Other Categories?
We looked into podcast audience gender skew on a bigger scale than previously to derive insights for different categories. Do podcasts with female audiences have more or fewer listeners?
Podcasts With Guests Get More Listeners
We were curious to find out how podcasts in the guest format compare to podcasts in general so we took a look at some metrics.
Are Podcasts Getting Worse?
Given the meteoric growth of podcasting, we wanted to take a closer look at the ratings Rephonic tracks across 2.5m shows to see if podcasts are getting better or worse over time.
To YouTube or not to YouTube: The Podcaster’s Dilemma
As the second largest search engine, YouTube is fast becoming a major player in podcast discovery and consumption. We explore whether podcasters should repurpose their content for YouTube or not.